![neutra text demi neutra text demi](https://www.dafontfree.net/data/46/n/62945/font-map-unicode-neutratexttfdemi.png)
![neutra text demi neutra text demi](https://www.cufonfonts.com/images/thumb/60609/neutraface-text-741x415-70584188bb.jpg)
This font was affected by the designs of architect Richard Neutra. An American digital type foundry House Industries released the font in 2002. The designer of this phenomenal typeface is Christian Schwartz. Retrieved 8 September 2020.Neutraface Font is belonging to a geometric Sans-serif typeface. "Neutra Face: Font Fanatics Do "Poker Face" ". "A Deep Dive Into the 'Gentrification Font' ". "House Industries' Fonts Have Added Style, Swagger and Strangeness to What We Buy for 2 Decades". : CS1 maint: bot: original URL status unknown ( link) Archived from the original on 14 October 2007. There’s only so much you could do with the Rat Fink fonts." References Īsked why Neutraface became popular, Schwartz commented "I guess it was just normal enough and just different enough.a House font that you could buy and your boss would let you use. Neutraface was also the subject of a parody video of Lady Gaga's song " Poker Face" on YouTube, titled "Neutra Face: An Ode On A Typeface". The font has been called the "gentrification font" for its use in house numbers on new midcenturyesque housing developments. Rite Aid's new logo since 2020 uses Neutraface. Neutraface was also used in both the intro and outro of the 2005 film Robots. For example, It was used for the title of the 2005 remake of House of Wax, and 2008 film Quantum of Solace.
#NEUTRA TEXT DEMI MOVIE#
Neutraface is very widely used, and Schwartz has commented, "I can't leave my apartment without running into an ad for a new condo development using it, or a restaurant, or a new cookbook." Some examples of the usage of Neutraface are in the signage for the New York City Shake Shack chain, book covers for Taschen's Movie Icons series, advertising material for Wendy's fast food restaurants, and posters for movies. The development of Neutraface Slab by Schwartz, Kai Bernau and Susana Carvalho began in 2005 and it was released by House Industries in 2009 in both text and display weights. The concept originated as a joke but when Schwartz proposed the idea to House Industries, they convinced him to follow through with the concept. Neutraface Slab is a derivative of Neutraface in a slab serif style, following the style of geometric slab-serif popular in the interwar period.2 was released by House Industries in 2007. It is described by Schwartz as a "director's cut" of the original typeface, with the main change being its raised crossbars, reducing the eccentricity of the design and increasing its suitability for body text. 2 is a revision of Neutraface made by Schwartz in response to what he perceived to be a demand for a "more 'normal' Neutraface". It was released by House Industries in 2004.
#NEUTRA TEXT DEMI SERIES#
Neutraface Condensed is an adaptation of Neutraface with a condensed width that Schwartz began to develop as soon as he and his colleagues realized how popular the original series was.Neutraface was originally released with Display and Text styles. The inline, slab and slab stencil styles are visible.
![neutra text demi neutra text demi](http://www.christianschwartz.com/fontimg/neutra_text.gif)
Styles Īlphabet blocks in the Neutraface typeface. Neutraface Text has a larger x-height than its display counterpart and increased stroke contrast. Īlthough Neutraface was conceived as a display and headline typeface, Neutraface Text was created to complement Neutraface Display. The lowercase was influenced by Avenir, Futura, Nobel and Tempo. Since there were limited samples of Neutra's signage and no lowercase, much of the design was Schwartz's invention. The Neutraface alphabet was developed through consultation with Neutra's son and former partner, Dion Neutra, and with reference to the signs on the buildings designed by Neutra. It was the result of a project started by Schwartz to design "the most typographically complete geometric sans serif family ever", based on Richard Neutra's principles of architecture and design. Neutraface was designed by Christian Schwartz over the period of a year with assistance in art direction from Ken Barber and Andy Cruz.